The South Korean and Seoul brand Wida is a contemporary fashion brand that pursues sensual femininity.

Its designer Park Hyun Ju, creates pieces that have distinctive Seoulite vibes and make use of an understated colour palette, ensuring that they'll never go out of style.

The brand creates diverse pieces which range from trench coats to shirts, pants and knitwear as well.

Every designs are made in Korea and all product are sourced in Korea as well. Hyun Jun uses Cotton, Tencel, Satin and even Merino Wool to achieve very fashionable styles that are enjoyable over time.

Based at the heart of the Dongdaemun garment district, Korea’s largest wholesale and retail shopping complex (gathering 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers), Wida can acccess to any fabrics they need to produce good quality garment within a short time.

The brand is open to collaboration with Private Labels and obviously provides fast delivery.

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